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2020 CES INNOVATION AWARDS HONORS ORAL-B IO™ FOR OUTSTANDING NEW CONSUMER TECHNOLOGY

The Consumer Electronics Show (CES) sets the global stage for innovative product design and technology. This year P&G unveiled its most ambitious and highly anticipated project to date with the Oral-B iO™ Series. CES celebrated the bold design and innovation of the Oral-B iO™ as a 2020 Innovation Award Honoree.

An industry leader in oral care innovation, the new iO Series 9 reimagines the brushing experience from the inside out. A testament to P&G’s commitment to both market and professional research, the iO Series 9 is the product of six years of dedicated research with dental professionals and over 1,800 consumer interviews.

“There is nothing like the Oral-B iO™. It introduces a new era in brushing and is a monumental leap in innovative oral care technology,” said Steve Bishop, P&G Health Care CEO. “The result of years of expert development, Oral-B iO™ strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels. It is a brush that people will look forward to using and will deliver superior oral health.”

The CES honor signifies a historical moment for the Oral-B’s product line and for the hundreds of team member hours that went into reimagining the modern power toothbrush. Getting this product to market, starting August 2020 has been a collaborative effort of the product development, marketing, research and production teams. The result a workforce of proud innovators and a design that delivers innovation at every cleaning.