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P&G LIfeLab at CES
P&G LIfeLab at CES

P&G LIfeLab at CES

P&G LIfeLab Impresses at the Consumer Electronics Show

In January, P&G brought life and laboratory together as it turned the spotlight on six new, connected products designed to improve everyday life at the Consumer Electronics Show (CES). Our executives took the stage there for the first time to share how the company is leveraging cutting edge technologies to develop new products and enhance everyday experiences for consumers around the world.

Featured at the P&G LIfeLab at CES were:

  • SK-II’s Future X Smart Store, an experience that transforms beauty retails shopping with facial recognition and gesture-driven “physical” experiences, augmented by SK-II’s proprietary skin science and diagnostics.
  • Olay’s Skin Advisor platform, which uses AI to provide personalized skincare analysis and recommendations by analyzing selfies and a short questionnaire.
  • The Oral-B Genius X toothbrush, which uses AI to recognize how users are brushing and provides personalized feedback that leads to better brushing and superior oral health.
  • The new Heated Razor by GilletteLabs, which features a warming bar that heats up in less than one second and elevates the shave experience, delivering the pleasure of a hot towel shave with every stroke.
  • Opté Precision Skincare System, which combines camera optics, proprietary algorithms, printing technology and skincare in one device that scans the skin, detects hyper pigmentation and applies corrective serum with precision application to reveal the natural beauty of skin.
  • AIRIA, a smart home fragrance system that uses patented, capillary action and heating technology to establish scent-enhancing ambiance with the touch of a button.

The 4,000 square foot P&G LIfeLab illuminated the best of our innovations and earned P&G multiple awards, including USA Today’s “CES Editors’ Choice” Award and Parents Magazine “Best Family Tech of CES” for Opté, and Indiegogo’s “Innovative Product 2019” Award for Heated Razor by GilletteLabs.

P&G’s Chief Research, Development and Innovation Officer Kathy Fish said, “As consumers are changing, so are we. What remains the same is our focus on deeply understanding how consumers live, work and play so we know precisely what they want. When we combine breakthrough science and technologies with this deep consumer understanding, we’re able to deliver transformative innovations that improve life every day.”

More details about P&G at CES are available here.


Photo 1: Photo of SK-II's Future X Smart Store. Photo 2: Photo of Razor Maker powered by Gillette 

Photo of P&G LifeLab at the Consumer Electronic Show