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Fabric & Home Care Media Planning Manager
P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.
We believe great ideas emerge from the creative connections that happen between our talented employees and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face.
As a Media Planning Manager you will:
- Understand and ensure team is on track for all brand-specific media deliverables
- Lead statuses and coordination and communication with the brand team(s)
- Day-to-day contact for agency partners- collaboration, timing, asset needs, etc.
- Lead preparation, development, execution, and monitoring of media plans
- Gather information and conduct initial data assessment to be used in developing media plans, such as demographic profiles, media usage habits, media costs
- Ensure flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing is properly maintained
- Develop and execute Digital campaigns including supplier RFP/evaluation, campaign set up and optimization
- Extrapolate and synthesize insights from reporting data from various platforms including DCM, Social platforms and Media Tools and monitor campaign pacing
- Coordinate trafficking and tagging across all media types (Digital, TV, Radio, etc.) and ensure Account teams have appropriate specs and accurate creative is being used (key point to of coordination with Ad Ops, Investment teams and account team from creative agencies)
- Ensure records of plans, insertion orders, schedules, etc. are in place and compliant
- Responsible for billing reconciliation with buying agency including Proof of Performance process
- Project manage brand-specific and cross-category work
- Evaluate media opportunities and craft POVs for the category
Requirements of the role:
- Work well in a team-based, fast paced, detail-oriented environment
- Apply media expertise to lead and develop best in class media plans, approaches, and delivery.
- Navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions. Gain alignment to recommendation and oversee execution.
- Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications.
- Creatively envision solutions that meet the needs of the business
- Continuously learn and build media expertise while becoming fluent in “P&G”
- Keep current with what’s going on in the industry (industry periodicals, email newsletters, websites)
Qualifications
- Bachelor’s Degree in related field
- Advanced computer skills (MS Word, Excel, PowerPoint)
- Desire for deeper understanding of media planning and activation as well as the business
- Passion for Media, including TV/video, mobile, banner, search, social, publishing, programmatic and branded entertainment
- Basic understanding of all/most media vehicles and channels
- Foundational marketing acumen
- 2+ years media agency experience in a media or communications planning role
- Experience using media-specific software, tools and data (MediaTools, MediaOcean, Prisma, comScore, MRI, agency research and planning tools, etc.) preferred
Starting Salary Range:$85-$115K
Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total Rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.
Immigration sponsorship is not available for this role. As a general matter, Procter & Gamble does not sponsor candidates for nonimmigrant visas or permanent residency. However, Procter & Gamble may make exceptions on a discretionary basis. Any exceptions would be based on the Company's specific business needs at the time and place of recruitment as well as the particular qualifications of the individual.
Procter & Gamble participates in e-verify as required by law.
Qualified individuals will not be disadvantaged based on being unemployed.
Cincinnati, Ohio, United States Job Type: Full time Job categories: Brand Management/Marketing Req No: R000100583
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