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Crest Launches Biggest Innovation in Teeth Whitening Since 3D Whitestrips

NEW Crest Whitening Emulsions can be Applied in Seconds to Deliver 100% Whiter Teeth

Crest invented the at-home teeth whitening category with the launch of 3DWhitestrips, creating a product synonymous with bright white smiles. Fast forward 20 years, and the brand is once again disrupting the category with its first-ever leave-on teeth whitening treatment: Crest Whitening Emulsions. Crest is excited to announce that Crest Whitening Emulsions is now available in two varieties – With Built-in Applicator for On The Go and With Whitening Wand – at CrestWhiteSmile.com and Walgreens today, rolling out to additional retailers this fall with full national availability in February. 

Crest Whitening Emulsions is the culmination of almost two decades of research and development informed by consumer insights that show people are craving a teeth whitening treatment that is effective, convenient and sensitivity-free. Until now, no innovation has delivered on all three. New Crest Whitening Emulsions starts working instantly to deliver a teeth whitening experience that brand fans and beauty & grooming enthusiasts have never seen before:

  • 5X More Active Hydrogen Peroxide for 100% Whiter Teeth
  • Applies in Seconds – Just Swipe & Go!
  • Virtually No Sensitivity

Harnessing the power of emulsion chemistry found in top beauty products, Crest Whitening Emulsions protects teeth from whitening-related sensitivity and stays on teeth 10X longer for better, faster teeth whitening results after just a few uses. With the introduction of Crest Whitening Emulsions, Crest is revolutionizing the way people think about teeth whitening, moving beyond occasion-based whitening with a product that can be used up to four times a day with no rinsing or brushing needed.

To showcase Crest Whitening Emulsions as a beauty and grooming must-have, Crest teamed up with beauty and fashion gurus Olivia Culpo and Patrick Starrr to create a YouTube video highlighting how beauty starts with a smile, and a smile starts with Crest Whitening Emulsions. Speaking about the innovation, Patrick Starrr shared, “I’ve been using Crest products for years, so I knew I had to try new Crest Whitening Emulsions! I’m amazed by the results I saw after just a few uses, and love that I can apply multiple times a day for faster teeth whitening without the sensitivity.”

Top beauty and grooming influencers who have tried Crest Whitening Emulsions say that it “fits right into their daily routine without missing a beat so they’re always smiling even through the busiest days." Others have shared that they’re "absolutely in love” and “find it so easy to apply with the wand."