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CASSANDRA POON - BRAND MANAGER

On Day 1, I was in a unique opportunity to be an ‘owner’ on the business as opposed to just a marketer. I currently work as a Brand Manager for Oral B. This means that I am involved across the whole business – working with cross-functional teams to guide the vision and strategy, develop the marketing plans, and bring them to life with exciting marketing tactics. Everyday I’m working on something different. One day I could be in a studio recording with voiceover artists for a new television copy, another day I could be assessing new products to launch with a global team.

Working at P&G means I have many different 'hats'. There are multiple responsibilities and tasks I need to juggle which can be difficult at times. However, my team at P&G always help me out. It’s important to prioritise and manage expectations with your stakeholders.

One of the best things about P&G is the multicultural and diverse environment. I would say the most important characteristics are proactiveness, readiness to learn and a love for working with different people. To get a brand role with P&G, you’ll need an entrepreneurial spirit and excitement for innovation. My advice to anyone applying is to stay curious and to talk to people! Talking to people with different experiences will give you invaluable perspective, and that’s what we want at P&G.