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Andy Smith - Category Strategy & Development Manager 

With P&G, you will learn so much in a short amount of time. I started as a Business Development Manager which involves going into Independent Grocery Stores and talking to Store Managers on how to improve their sales. This could be through promotional displays or improving the shelf layout to create an easier shopping experience for the consumer. I learned many ways to help businesses grow and a variety of sales skills in order to achieve this growth.

Now, I am a Category Strategy and Development Manager which involves analysing category performance for a customer and creating insights about what is growing, what is declining, and where the opportunities to maximise growth are for the customer. I create shelf layouts specific to the customer based upon my extensive data analysis so the customer and P&G mutually benefit. Finally, I present these category insights and shelf layouts to customers to educate them on what is occurring in the market and in their stores so they make well-informed decision and maximise growth. Finding truly useful and interesting insights is a thrilling experience! It’s like solving a complex puzzle but that puzzle can possibly generate huge profits for the customer and P&G.

I studied Chemistry and grew up overseas so absolutely someone with a different background could do my job. If you are confident, resilient and eager to learn then you can do my job. You can’t be afraid of a challenge or to learn new things because it’s a steep learning curve but after 3 months it’s unbelievably rewarding. You will learn so much so fast which will set you up for a career, not just a job.